Viral Crafts
Our Story
Elegance Everyday — soft cotton and artisanal prints, brought to life from a Jaipur studio.
Founder
Anuradha Shrivastava
Entrepreneur · MBA Finance · Founder, Viral Crafts
“Clothing isn’t only fabric — it’s how a woman walks into her day. My work is bringing that feeling to life.”
Anuradha built Viral Crafts from a simple conviction: ethnic wear should feel as easy as it looks beautiful. With an MBA in Finance and the discipline of an entrepreneur, she shaped a label that treats every kurta, anarkali, and co-ord as a real wardrobe companion — not a costume for a single scroll.
Numbers taught her how to run a studio with clarity. Passion for clothing taught her what to protect: breathable cottons, wearable prints, honest sizing, and finishes women can trust from office mornings to festive evenings. Viral Crafts is her way of translating Jaipur’s craft into pieces that move with modern life.
From first sketch to final loop tag, she stays close to the making — editing lengths, easing fits, and insisting that elegance should feel everyday. That is the heart of the brand: bringing clothing to life, one considered silhouette at a time.
Why Jaipur
Craft in the city’s blood
Jaipur sits at the heart of India’s textile traditions — block prints, leheriya, bandhej, and soft cotton weaves that have dressed generations. Viral Crafts works with local printers, dyers, and finishers so every piece carries a little of that craft, without turning your wardrobe into costume.
- Breathable cottons and easy everyday fits
- Prints and colours edited for wearability
- Inclusive sizing with clear charts
- Thoughtful packaging and GST invoices on prepaid orders
What we make
Sampled in-house. Meant to be worn.
From flared anarkalis for celebrations to straight suits for weekday ease, each collection is sampled for length, ease, and finish. Explore our size guide before you order — or WhatsApp us if you are between sizes.
Human fit help
Call or WhatsApp if you need a size recommendation — a real studio team answers.
Exchange first
Unused pieces with intact loop tags within 5 days of delivery.
Transparent policies
Shipping, refunds, privacy, and terms published for your peace of mind.
Studio
A women-led label from Sanganer
Viral Crafts is the trade name of AVID WEB SOLUTIONS (GSTIN 08AAJHN9399C1ZM). Orders ship from our studio at Urbana Jewels, Sanganer, Jaipur — an atelier team, not a marketplace listing.
201, Garnet B, Urbana Jewels, Off Sez Road,
Opposite Muhana Mandi Gate No. 1, Sanganer,
Jaipur, Rajasthan 302029, India
Elegance should feel like something you can live in — that is the story Anuradha keeps stitching into Viral Crafts.